3D visualisation and CGI techniques have revolutionised marketing and and concept presentation for a wide range of industries including architects, property developers, estate agents and interior designers. Bournemouth-based designers at WIZIO UK can take 2D concepts from sketches, literature, architectural drawings and even clients’unformed ideas, and turn them into tangible images that can be adjusted to perfection.
One of the main advantages of CGI in marketing is the ability to represent a fledgling project at its completion, which obviously hugely improves the prospects of sales. It is also incredibly versatile, being used on property hoardings and marketing boards on construction sites, off-plan sales materials, brochures, advertising campaigns , web marketing, presentation stands and much more besides.
The use of an HDR (High Dynamic Range) image and matching photo backplate means the resulting 3D scene forms a unified composite image.
Planning Permission Visuals
Another advantage of CGI imagery comes when seeking approval for planning permission. This process relies largely on decision-makers visualising a completed project, based on sketches, plans and perhaps, a model. Using CGI and 3D visualisation, the proposed building can be slotted into its environment, and shown at any stage in its development and maturity, thus allowing its impact and suitablility to be realistically and fairly assessed.
With any image, lighting is the key to its success. Using WIZIO 3D visualisation/ CGI, there is no need to wait for the perfect light conditions. Seasons can be synthesised, day or night illuminations created, highlights and shadows manipulated to suit the image. For ultra-realism, time-lapse animations can even track the movement of the sun and cast shadows relevant to time of day or year.
Landscape 3D Modelling
Of course buildings need to be set in an environment, but by their very nature, new-builds can have stark surroundings. Landscaping takes years to mature, and is dependent on weather and season, but this need not be a drawback when using CGI. The finished project can be realised using 3D modeling with mature trees and shrubs, water –features and whatever the architect feels will complement the property and make it ‘weather’ and settle into its environment.
Of course it helps to see how a project is going to integrate with the people who will be using it, and this all-important atmosphere is generated using high poly 3D models. This humanises developments, as well as adding an extra layer of realism.
One of the most impressive ways to introduce potential investors to a project is by using architectural fly-through animation. This virtual tour immerses the viewer in the created environment, stimulating the senses for the optimum experience, without leaving the office.