Discuss the client’s projects, audience and objectives over coffee.
Understand the client’s needs.
Construct a project frame work : a scope of work outlining strategy, production and time.
Reflect the client’s objectives by bringing ideas and concepts to life.
Review and make final amendments. Develop, test, optimize, test again and deliver.
Photography vs CGI
With this short animation, WIZIO wanted to demonstrate the difference between using product photography and 3D product visualisation technology. As the variety of product marketing tools has recently seen a considerable increase, with the proliferation of new gadgets, now marketing materials are expected to be more than still images in order to make consumer products more comprehensible.